Tag Archives: Social Media

Foursquare: Uses and Benefits

As a PR, I’m always keen to learn about new and developing trends in digital and social media marketing. One such trend is Foursquare, a location-based social networking site. Having recently downloaded the free App on my Blackberry, I’ve finally decided … Continue reading

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Did someone say viral? #SkittlesTouch: Cat

Now that we’re all used to the idea of static YouTube virals, innovative brands like Tipp-Ex and Skittles have recently tried tactics a little different from the norm, involving viewers in the on-screen video action to increase consumer engagement. Skittles … Continue reading

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Evian: Roller Baby Yourself

We all know that engaging people when it comes to brands is one of the first steps towards building brand loyalty – who doesn’t love to be involved? My latest favourite example of such a tactic is Evian’s ‘Roller Baby Yourself’ Facebook … Continue reading

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Viral Spoofs – Old Spice, The Sun and Sesame Street

We all know that virals create publicity for brands, but it is increasingly apparent that spoofs of virals also generate (or effectively steal) high levels of traffic from the original. As a result, it is no surprise that a number of … Continue reading

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Interflora’s Twitter Campaign: Saying it with Flowers!

Interflora recently launched an innovative Twitter campaign designed to strengthen the brand’s relationship with online communities and consumers. Monitoring daily tweets, @InterfloraUK actively sought users who appeared glum. They then sent them a message to acquire their address, and once … Continue reading

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#PRStudents: Four Social Networks and How to Use Them

If you are a student looking to get into PR then you are probably already aware of a number of social networks that are popular with Marketing and Social Media agencies. Though the names of them might be familiar to you, … Continue reading

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@PRCA_UK Expert Briefing: Integrated Marketing

Last month I was lucky enough to attend a free event organised by the PRCA in London called ‘Expert Briefing: Integrated Marketing’, hosted by Ketchum Pleon. The speakers at the event were Richard Parkinson, CEO of IncrediBull (London PR Agency) … Continue reading

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The World Cup Brand-Wagon

With the 2010 FIFA World Cup launching last Friday, a staggering number of brands ranging from clothing manufacturers (Nike) to food goods (Pringle/Pringoooals) are striving to associate themselves with the sport and occasion. Utilising all marketing channels including TV ads, packaging design … Continue reading

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Starbucks’ Green Campaign

With a lot of coffee-chains to compete with, Starbucks has taken the green route, and some may say the high ground, to gain unique brand identity. In recent manufacturing and marketing moves, Starbucks has associated itself with core green values: … Continue reading

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