Tag Archives: Public Relations

Did someone say viral? #SkittlesTouch: Cat

Now that we’re all used to the idea of static YouTube virals, innovative brands like Tipp-Ex and Skittles have recently tried tactics a little different from the norm, involving viewers in the on-screen video action to increase consumer engagement. Skittles … Continue reading

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Evian: Roller Baby Yourself

We all know that engaging people when it comes to brands is one of the first steps towards building brand loyalty – who doesn’t love to be involved? My latest favourite example of such a tactic is Evian’s ‘Roller Baby Yourself’ Facebook … Continue reading

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Getting into PR – Work Experience

With the end of uni approaching for another class of students, it is inevitable that a mass of soon-to-be graduates are fretfully considering their next moves. Some will know exactly what they want to do, whilst the majority will be … Continue reading

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Pink Lady ‘Kiss it Better’ Campaign

Earlier this year, in the run-up to Valentine’s Day, Pink Lady launched an innovative campaign in association with Great Ormond Street Hospital, designed to raise the brand’s profile to an ABC1 audience. In accordance with the brand’s ‘Grown with Love’ equity, … Continue reading

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#PRStudents: Four Social Networks and How to Use Them

If you are a student looking to get into PR then you are probably already aware of a number of social networks that are popular with Marketing and Social Media agencies. Though the names of them might be familiar to you, … Continue reading

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PRCA Expert Briefing: Blogger Relations

As well as discussing how digital can be used within a wider communications strategy (found here), Kerry Gaffney also gave some useful hints and tips on how to build positive blogger relations at last month’s PRCA Expert Briefing event. Blogger Relations Target … Continue reading

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@PRCA_UK Expert Briefing: Integrated Marketing

Last month I was lucky enough to attend a free event organised by the PRCA in London called ‘Expert Briefing: Integrated Marketing’, hosted by Ketchum Pleon. The speakers at the event were Richard Parkinson, CEO of IncrediBull (London PR Agency) … Continue reading

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CIPR ‘Getting Started in PR’ Event Summary

I recently attended a ‘Getting Started in PR’ event (April 19th 2010) hosted by the CIPR. The event was designed to provide graduates looking to begin careers in PR with tips on how to get that all important first foothold … Continue reading

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Hello

Hello! Welcome to my blog. My name is Shelley George; I am a recent English graduate and newly appointed Junior Account Executive at Cohn & Wolfe, London. I am very excited to be joining the Blogosphere and look forward to discussing … Continue reading

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