Tag Archives: PR

Do you know what I meme?

Have you heard of LOLcats? Do you use Reddit or 4chan? If your answer is no to both of these questions, then you are probably unfamiliar with the term ‘meme’. Many times, I’ve seen people stare blankly when ‘meme’ has … Continue reading

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Bodyform tells “The Truth”

Last week I attended an event by PRmoments.com where Graham @Goodkind discussed how a good PR story (as shown by a strong public reaction) is reliant on a combination of insight and trigger. One such example of a winning PR … Continue reading

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Pimm’s O’ Clock!

To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach! To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the … Continue reading

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ASDA Smart Price Valentine’s Day Stunt

Every now and then an amazing PR story comes along that you can’t help but respect. This week’s PR stunt, which I adore, comes from ASDA, as they look to promote their Smart Price range in the romantic, if recession-hit, … Continue reading

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Evian: Roller Baby Yourself

We all know that engaging people when it comes to brands is one of the first steps towards building brand loyalty – who doesn’t love to be involved? My latest favourite example of such a tactic is Evian’s ‘Roller Baby Yourself’ Facebook … Continue reading

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Getting into PR – Work Experience

With the end of uni approaching for another class of students, it is inevitable that a mass of soon-to-be graduates are fretfully considering their next moves. Some will know exactly what they want to do, whilst the majority will be … Continue reading

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Guest Post on Behind The Spin

Many of you reading this blog will know of Behind the Spin – the magazine for public relations students and young practioners which is supported by the Chartered Institute of Public Relations (CIPR). A couple of weeks ago I was … Continue reading

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Royal British Legion Revival – Poppy Appeal 2010

Despite being a well-known charity with a well-respected two-minute silence every November, I was pleased to see the Royal British Legion revive their Poppy Appeal this year with a few new tricks to effectively extend their reach to a younger, … Continue reading

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Interflora’s Twitter Campaign: Saying it with Flowers!

Interflora recently launched an innovative Twitter campaign designed to strengthen the brand’s relationship with online communities and consumers. Monitoring daily tweets, @InterfloraUK actively sought users who appeared glum. They then sent them a message to acquire their address, and once … Continue reading

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Pink Lady ‘Kiss it Better’ Campaign

Earlier this year, in the run-up to Valentine’s Day, Pink Lady launched an innovative campaign in association with Great Ormond Street Hospital, designed to raise the brand’s profile to an ABC1 audience. In accordance with the brand’s ‘Grown with Love’ equity, … Continue reading

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