Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Tag Archives: PR
To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach! To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the … Continue reading
Every now and then an amazing PR story comes along that you can’t help but respect. This week’s PR stunt, which I adore, comes from ASDA, as they look to promote their Smart Price range in the romantic, if recession-hit, … Continue reading
With the end of uni approaching for another class of students, it is inevitable that a mass of soon-to-be graduates are fretfully considering their next moves. Some will know exactly what they want to do, whilst the majority will be … Continue reading
Many of you reading this blog will know of Behind the Spin – the magazine for public relations students and young practioners which is supported by the Chartered Institute of Public Relations (CIPR). A couple of weeks ago I was … Continue reading
Earlier this year, in the run-up to Valentine’s Day, Pink Lady launched an innovative campaign in association with Great Ormond Street Hospital, designed to raise the brand’s profile to an ABC1 audience. In accordance with the brand’s ‘Grown with Love’ equity, … Continue reading