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Tag Archives: Marketing
Every now and then an amazing PR story comes along that you can’t help but respect. This week’s PR stunt, which I adore, comes from ASDA, as they look to promote their Smart Price range in the romantic, if recession-hit, … Continue reading
As the world comes to terms with the passing of Apple founder and former CEO, Steve Jobs, many writers and analysts are remembering the man who helped shape a generation, and indeed an era, through the medium of technology. Renowned … Continue reading
Earlier this year, in the run-up to Valentine’s Day, Pink Lady launched an innovative campaign in association with Great Ormond Street Hospital, designed to raise the brand’s profile to an ABC1 audience. In accordance with the brand’s ‘Grown with Love’ equity, … Continue reading
Last week, you may recall, I rejoiced at the news that the original Tetley Tea folk were rejoining our screens after a nine year break. Earlier this week however, Tetley revealed that the original crew, prior to their television debut, had received a ‘modern makeover’. … Continue reading