Tag Archives: Marketing

ASDA Smart Price Valentine’s Day Stunt

Every now and then an amazing PR story comes along that you can’t help but respect. This week’s PR stunt, which I adore, comes from ASDA, as they look to promote their Smart Price range in the romantic, if recession-hit, … Continue reading

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Steve Jobs: Product vs Personality

As the world comes to terms with the passing of Apple founder and former CEO, Steve Jobs, many writers and analysts are remembering the man who helped shape a generation, and indeed an era, through the medium of technology. Renowned … Continue reading

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Foursquare: Uses and Benefits

As a PR, I’m always keen to learn about new and developing trends in digital and social media marketing. One such trend is Foursquare, a location-based social networking site. Having recently downloaded the free App on my Blackberry, I’ve finally decided … Continue reading

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Did someone say viral? #SkittlesTouch: Cat

Now that we’re all used to the idea of static YouTube virals, innovative brands like Tipp-Ex and Skittles have recently tried tactics a little different from the norm, involving viewers in the on-screen video action to increase consumer engagement. Skittles … Continue reading

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Royal British Legion Revival – Poppy Appeal 2010

Despite being a well-known charity with a well-respected two-minute silence every November, I was pleased to see the Royal British Legion revive their Poppy Appeal this year with a few new tricks to effectively extend their reach to a younger, … Continue reading

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Interflora’s Twitter Campaign: Saying it with Flowers!

Interflora recently launched an innovative Twitter campaign designed to strengthen the brand’s relationship with online communities and consumers. Monitoring daily tweets, @InterfloraUK actively sought users who appeared glum. They then sent them a message to acquire their address, and once … Continue reading

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Pink Lady ‘Kiss it Better’ Campaign

Earlier this year, in the run-up to Valentine’s Day, Pink Lady launched an innovative campaign in association with Great Ormond Street Hospital, designed to raise the brand’s profile to an ABC1 audience. In accordance with the brand’s ‘Grown with Love’ equity, … Continue reading

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@PRCA_UK Expert Briefing: Integrated Marketing

Last month I was lucky enough to attend a free event organised by the PRCA in London called ‘Expert Briefing: Integrated Marketing’, hosted by Ketchum Pleon. The speakers at the event were Richard Parkinson, CEO of IncrediBull (London PR Agency) … Continue reading

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Tetley “Makeover”

Last week, you may recall, I rejoiced at the news that the original Tetley Tea folk were rejoining our screens after a nine year break. Earlier this week however, Tetley revealed that the original crew, prior to their television debut, had received a ‘modern makeover’. … Continue reading

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The World Cup Brand-Wagon

With the 2010 FIFA World Cup launching last Friday, a staggering number of brands ranging from clothing manufacturers (Nike) to food goods (Pringle/Pringoooals) are striving to associate themselves with the sport and occasion. Utilising all marketing channels including TV ads, packaging design … Continue reading

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