Tag Archives: Foursquare

Should Brands Use Foursquare?

When news of geo-location tools first hit, brands could gain positive coverage for being the first to explore and utilise the channel for marketing purposes. It showed that their forward-thinking communications team was on the digital-ball and rolling, finding new … Continue reading

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The Cons: Foursquare

Despite the positive uses of Foursquare noted in my previous post, I do however have a few negatives to note about the tool that could be rectified with further development: Target Audience: Though some brands clearly wish to connect with an adult … Continue reading

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Foursquare: Uses and Benefits

As a PR, I’m always keen to learn about new and developing trends in digital and social media marketing. One such trend is Foursquare, a location-based social networking site. Having recently downloaded the free App on my Blackberry, I’ve finally decided … Continue reading

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