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Tag Archives: Digital
Have you heard of LOLcats? Do you use Reddit or 4chan? If your answer is no to both of these questions, then you are probably unfamiliar with the term ‘meme’. Many times, I’ve seen people stare blankly when ‘meme’ has … Continue reading →
Last week I attended an event by PRmoments.com where Graham @Goodkind discussed how a good PR story (as shown by a strong public reaction) is reliant on a combination of insight and trigger. One such example of a winning PR … Continue reading →
As a PR, I’m always keen to learn about new and developing trends in digital and social media marketing. One such trend is Foursquare, a location-based social networking site. Having recently downloaded the free App on my Blackberry, I’ve finally decided … Continue reading →
Now that we’re all used to the idea of static YouTube virals, innovative brands like Tipp-Ex and Skittles have recently tried tactics a little different from the norm, involving viewers in the on-screen video action to increase consumer engagement. Skittles … Continue reading →
We all know that engaging people when it comes to brands is one of the first steps towards building brand loyalty – who doesn’t love to be involved? My latest favourite example of such a tactic is Evian’s ‘Roller Baby Yourself’ Facebook … Continue reading →