Tag Archives: Brands

Do you know what I meme?

Have you heard of LOLcats? Do you use Reddit or 4chan? If your answer is no to both of these questions, then you are probably unfamiliar with the term ‘meme’. Many times, I’ve seen people stare blankly when ‘meme’ has … Continue reading

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@PRCA_UK Expert Briefing: Integrated Marketing

Last month I was lucky enough to attend a free event organised by the PRCA in London called ‘Expert Briefing: Integrated Marketing’, hosted by Ketchum Pleon. The speakers at the event were Richard Parkinson, CEO of IncrediBull (London PR Agency) … Continue reading

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Tetley “Makeover”

Last week, you may recall, I rejoiced at the news that the original Tetley Tea folk were rejoining our screens after a nine year break. Earlier this week however, Tetley revealed that the original crew, prior to their television debut, had received a ‘modern makeover’. … Continue reading

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The World Cup Brand-Wagon

With the 2010 FIFA World Cup launching last Friday, a staggering number of brands ranging from clothing manufacturers (Nike) to food goods (Pringle/Pringoooals) are striving to associate themselves with the sport and occasion. Utilising all marketing channels including TV ads, packaging design … Continue reading

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