Category Archives: PR Insights

Do you know what I meme?

Have you heard of LOLcats? Do you use Reddit or 4chan? If your answer is no to both of these questions, then you are probably unfamiliar with the term ‘meme’. Many times, I’ve seen people stare blankly when ‘meme’ has … Continue reading

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Bodyform tells “The Truth”

Last week I attended an event by PRmoments.com where Graham @Goodkind discussed how a good PR story (as shown by a strong public reaction) is reliant on a combination of insight and trigger. One such example of a winning PR … Continue reading

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Should Brands Use Foursquare?

When news of geo-location tools first hit, brands could gain positive coverage for being the first to explore and utilise the channel for marketing purposes. It showed that their forward-thinking communications team was on the digital-ball and rolling, finding new … Continue reading

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The Cons: Foursquare

Despite the positive uses of Foursquare noted in my previous post, I do however have a few negatives to note about the tool that could be rectified with further development: Target Audience: Though some brands clearly wish to connect with an adult … Continue reading

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Foursquare: Uses and Benefits

As a PR, I’m always keen to learn about new and developing trends in digital and social media marketing. One such trend is Foursquare, a location-based social networking site. Having recently downloaded the free App on my Blackberry, I’ve finally decided … Continue reading

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Guest Post on Behind The Spin

Many of you reading this blog will know of Behind the Spin – the magazine for public relations students and young practioners which is supported by the Chartered Institute of Public Relations (CIPR). A couple of weeks ago I was … Continue reading

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Whatever Next?

Literally every day now, new technologies are developed which revolutionise the way we interact, learn and engage with others and with companies. One day Twitter, the next day the iPad, and today – Google integrates YouTube on the homepage. To celebrate … Continue reading

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PRCA Expert Briefing: Blogger Relations

As well as discussing how digital can be used within a wider communications strategy (found here), Kerry Gaffney also gave some useful hints and tips on how to build positive blogger relations at last month’s PRCA Expert Briefing event. Blogger Relations Target … Continue reading

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@PRCA_UK Expert Briefing: Integrated Marketing

Last month I was lucky enough to attend a free event organised by the PRCA in London called ‘Expert Briefing: Integrated Marketing’, hosted by Ketchum Pleon. The speakers at the event were Richard Parkinson, CEO of IncrediBull (London PR Agency) … Continue reading

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