Category Archives: Case Studies

Bodyform tells “The Truth”

Last week I attended an event by PRmoments.com where Graham @Goodkind discussed how a good PR story (as shown by a strong public reaction) is reliant on a combination of insight and trigger. One such example of a winning PR … Continue reading

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Pimm’s O’ Clock!

To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach! To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the … Continue reading

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ASDA Smart Price Valentine’s Day Stunt

Every now and then an amazing PR story comes along that you can’t help but respect. This week’s PR stunt, which I adore, comes from ASDA, as they look to promote their Smart Price range in the romantic, if recession-hit, … Continue reading

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Steve Jobs: Product vs Personality

As the world comes to terms with the passing of Apple founder and former CEO, Steve Jobs, many writers and analysts are remembering the man who helped shape a generation, and indeed an era, through the medium of technology. Renowned … Continue reading

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Did someone say viral? #SkittlesTouch: Cat

Now that we’re all used to the idea of static YouTube virals, innovative brands like Tipp-Ex and Skittles have recently tried tactics a little different from the norm, involving viewers in the on-screen video action to increase consumer engagement. Skittles … Continue reading

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Evian: Roller Baby Yourself

We all know that engaging people when it comes to brands is one of the first steps towards building brand loyalty – who doesn’t love to be involved? My latest favourite example of such a tactic is Evian’s ‘Roller Baby Yourself’ Facebook … Continue reading

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Viral Spoofs – Old Spice, The Sun and Sesame Street

We all know that virals create publicity for brands, but it is increasingly apparent that spoofs of virals also generate (or effectively steal) high levels of traffic from the original. As a result, it is no surprise that a number of … Continue reading

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AVIVA Campaign – Life Affirming Life Insurance

A month ago I had no idea what Aviva was or what they did – they were just a name I had vaguely heard of, with a very small voice. But, Aviva’s latest global campaign is definitely screaming to be heard, … Continue reading

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Royal British Legion Revival – Poppy Appeal 2010

Despite being a well-known charity with a well-respected two-minute silence every November, I was pleased to see the Royal British Legion revive their Poppy Appeal this year with a few new tricks to effectively extend their reach to a younger, … Continue reading

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Interflora’s Twitter Campaign: Saying it with Flowers!

Interflora recently launched an innovative Twitter campaign designed to strengthen the brand’s relationship with online communities and consumers. Monitoring daily tweets, @InterfloraUK actively sought users who appeared glum. They then sent them a message to acquire their address, and once … Continue reading

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