Author Archives: Shelley Makes

About Shelley Makes

Hello! Welcome to Shelley Makes, the craft blog from a 26 year old Canon-wielding closet crafter. Highly Commended in the Arts & Culture category of the UK Blog Awards 2016.

Do you know what I meme?

Have you heard of LOLcats? Do you use Reddit or 4chan? If your answer is no to both of these questions, then you are probably unfamiliar with the term ‘meme’. Many times, I’ve seen people stare blankly when ‘meme’ has … Continue reading

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Bodyform tells “The Truth”

Last week I attended an event by PRmoments.com where Graham @Goodkind discussed how a good PR story (as shown by a strong public reaction) is reliant on a combination of insight and trigger. One such example of a winning PR … Continue reading

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Pimm’s O’ Clock!

To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach! To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the … Continue reading

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ASDA Smart Price Valentine’s Day Stunt

Every now and then an amazing PR story comes along that you can’t help but respect. This week’s PR stunt, which I adore, comes from ASDA, as they look to promote their Smart Price range in the romantic, if recession-hit, … Continue reading

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Steve Jobs: Product vs Personality

As the world comes to terms with the passing of Apple founder and former CEO, Steve Jobs, many writers and analysts are remembering the man who helped shape a generation, and indeed an era, through the medium of technology. Renowned … Continue reading

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Should Brands Use Foursquare?

When news of geo-location tools first hit, brands could gain positive coverage for being the first to explore and utilise the channel for marketing purposes. It showed that their forward-thinking communications team was on the digital-ball and rolling, finding new … Continue reading

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The Cons: Foursquare

Despite the positive uses of Foursquare noted in my previous post, I do however have a few negatives to note about the tool that could be rectified with further development: Target Audience: Though some brands clearly wish to connect with an adult … Continue reading

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Foursquare: Uses and Benefits

As a PR, I’m always keen to learn about new and developing trends in digital and social media marketing. One such trend is Foursquare, a location-based social networking site. Having recently downloaded the free App on my Blackberry, I’ve finally decided … Continue reading

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Did someone say viral? #SkittlesTouch: Cat

Now that we’re all used to the idea of static YouTube virals, innovative brands like Tipp-Ex and Skittles have recently tried tactics a little different from the norm, involving viewers in the on-screen video action to increase consumer engagement. Skittles … Continue reading

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Evian: Roller Baby Yourself

We all know that engaging people when it comes to brands is one of the first steps towards building brand loyalty – who doesn’t love to be involved? My latest favourite example of such a tactic is Evian’s ‘Roller Baby Yourself’ Facebook … Continue reading

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