Pimm’s O’ Clock!

To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach!

To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the chair stood taller than a double-decker bus and weighed more than an adult elephant, making it the world’s largest deckchair.

After a dreary start to 2012, this cheerful picture, plus the promise of summer to come, was exactly what the public wanted, and certainly brought Pimm’s front-of-mind.

Interestingly, although some PRs critisised the lack of branding on the chair, the papers respected the brand plug anyway, with many picture credits hailing ‘Pimm’s O’ Clock!’

So, anyone for Pimm’s?


About Shelley Makes

Hello! Welcome to Shelley Makes, the craft blog from a 26 year old Canon-wielding closet crafter. Highly Commended in the Arts & Culture category of the UK Blog Awards 2016.
This entry was posted in Case Studies and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s