To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach!
To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the chair stood taller than a double-decker bus and weighed more than an adult elephant, making it the world’s largest deckchair.
Interestingly, although some PRs critisised the lack of branding on the chair, the papers respected the brand plug anyway, with many picture credits hailing ‘Pimm’s O’ Clock!’
So, anyone for Pimm’s?