Pimm’s O’ Clock!

To mark the start of British Summer Time, Pimm’s – a much-loved summer refreshment, made the world’s largest deckchair, which took centre-stage on Bournemouth beach!

To pull off this clever stunt, Pimm’s commisioned award-winning sculptor Stuart Murdoch. Once complete, the chair stood taller than a double-decker bus and weighed more than an adult elephant, making it the world’s largest deckchair.

After a dreary start to 2012, this cheerful picture, plus the promise of summer to come, was exactly what the public wanted, and certainly brought Pimm’s front-of-mind.

Interestingly, although some PRs critisised the lack of branding on the chair, the papers respected the brand plug anyway, with many picture credits hailing ‘Pimm’s O’ Clock!’

So, anyone for Pimm’s?

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About Shelley Makes

Hello! Welcome to Shelley Makes, the craft blog from a 26 year old Canon-wielding closet crafter. Highly Commended in the Arts & Culture category of the UK Blog Awards 2016.
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