Interflora’s Twitter Campaign: Saying it with Flowers!

Interflora recently launched an innovative Twitter campaign designed to strengthen the brand’s relationship with online communities and consumers. Monitoring daily tweets, @InterfloraUK actively sought users who appeared glum.

They then sent them a message to acquire their address, and once received, delivered a complimentary bouquet of flowers to cheer them up!

Adam Hart, online marketing manager at Interflora, said: “At Interflora we are focused on exceeding people’s expectations and delivering a personal, trusted service that will brighten up their day.”

Simon Collister added: “Interflora understands that to operate successfully in social media, you need to listen to people’s needs and respond in a human, empathetic way.”

I really like this campaign and it certainly has a Good Samaritan vibe. Needless to say, my tweets became much gloomier after learning of this one – apologies followers!

[tweetmeme source=”Shelley_George” only_single=false]


About Shelley Makes

Hello! Welcome to Shelley Makes, the craft blog from a 26 year old Canon-wielding closet crafter. Highly Commended in the Arts & Culture category of the UK Blog Awards 2016.
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One Response to Interflora’s Twitter Campaign: Saying it with Flowers!

  1. Pingback: Sträck ut en hand och stärk ditt varumärke | Graylingbloggen

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