Until yesterday I had not appreciated the beauty of ‘live’ Twitter discussions, using Twitter primarily as a platform to read and post ‘headlines’ rather than to interact with thousands at one time, on one particular subject. Shame on me, you say.
But yesterday evening, with the first airing of the BBC’s The Apprentice, I, like thousands of others, watched the show with my laptop wedged on my lap – my fingers at the ready – waiting to share my personal ‘best bits’ of the show, as and when they happened. But then imagine the joy I felt when, upon tweeting the simple formula:
the BBC REPLIED:
Words cannot express! Pride, glee, surprise – pride! I have told the whole world I assure you. Whilst the first thing I did was plan how to tell the guys at work, it very shortly followed that I sat back and appreciated the digital engagement effort by the BBC.
With the hashtag #theapprentice, thousands of Apprentice fans could chat, share and discuss the happenings of the show instantly, whilst @bbcapprentice retweeted or replied, creating a hub to generate further discussion and hype.
The effect was that, during the show, keywords and quotes from the programme – ranging from the less original ‘Apprentice’ and ‘@Lord_Sugar’, to classic quotes ‘cringeable’ and ‘shameful’ – all made themselves onto the worldwide Top Twitter Trending list, highlighting the sheer number of conversations going on surrounding the show. Not a bad result!
Needless to say, I will be tuning in again next week to tweet, laugh and sigh with my fellow online Apprentice fans. Thanks for leading the discussion, @bbcapprentice. I salute you!
[tweetmeme source=”Shelley_George” only_single=false]