I love the new Budweiser drink-awareness campaign. Before now, being the only one on a night out with friends not drinking was seen as sad, weird or unfortunate. With this new ad, it becomes cool:
Though promoting teetotalism, the advert simultaneously promotes Budweiser, the first drinks manufacturer to tackle drink-driving in an advertising campaign.
Prior to this ad, Brits were subjected to horrific government-produced Think! campaigns which sought to show the potential consequences of drink-driving (car crashes, death, blood/ shock, loss of license etc.):
Though the Think! adverts may cause drinkers to re-consider that second pint, the Budweiser advert alternatively tackles the negative stigma attached to being the teetotal ‘designated driver’, making it acceptable when previously it was deemed uncool.
Now, thanks to Budweiser, if you don’t want to drink, or if you are the one responsible for getting the crowd home safely, all you have to do is a little dance to justify your decision:
Turn the wheel, shake your keys, and everyone is cool.
Hell, I want to be the next designated driver.
For official facts on drink-driving view the Department for Transport’s Think! microsite, and tell me your thoughts on the ad campaigns in the comment box!
Dance, Drink and Drive Safely, Kids!
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