I was very tickled yesterday to read @MarkBorkowski’s Twitter post:
However, after clicking the link I was immediately mesmerised by the story; there before me was a picture of the beautiful Lake Garda in Italy, with … well, with a giant bouncy castle floating on the water, being ‘sailed’ by three lucky Brits. Is this not every man’s dream?
This crazy project was initiated and funded by Honda’s ‘LiveEveryLitre’ campaign, a campaign which seeks to document, to quote Honda’s website, ‘the extraordinary journeys people want to go on, but never do. Journeys that were about experience not distance.’
The voyage is reminiscent of Disney-Pixar’s UP, a story which follows a widowed old man who ties helium balloons to his house in order to fly to the mythical Paradise Falls in South America, a journey that he and his childhood sweetheart had always dreamed about making, but were never able to.
This wacky bouncy castle campaign is designed to support the launch of Honda’s new sporty hybrid car, the CR-Z, a car ‘designed to capture the imagination of a new generation – a generation that’s independent, inquisitive and isn’t afraid to try new things.’ Makes sense.
So, is this a well thought out PR campaign with imaginative use of a bouncy castle, engaging the public as desired, or is it just, as Mark Borkowski claims, nothing more than a ‘lame #PR stunt’? I am no expert, but the YouTube video certainly captured my imagination, and I will here-on think of Honda when pondering the power of dreams…
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