Interflora recently launched an innovative Twitter campaign designed to strengthen the brand’s relationship with online communities and consumers. Monitoring daily tweets, @InterfloraUK actively sought users who appeared glum.
They then sent them a message to acquire their address, and once received, delivered a complimentary bouquet of flowers to cheer them up!
Adam Hart, online marketing manager at Interflora, said: “At Interflora we are focused on exceeding people’s expectations and delivering a personal, trusted service that will brighten up their day.”
Simon Collister added: “Interflora understands that to operate successfully in social media, you need to listen to people’s needs and respond in a human, empathetic way.”
I really like this campaign and it certainly has a Good Samaritan vibe. Needless to say, my tweets became much gloomier after learning of this one – apologies followers!
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